About Us

The life is not only about struggling at the present, except for the poetry and distance, there is also the friends and sunshine.

Pineapple Culture is original from Italy.

With many years of experience in event planning and successful activities in various fields, our Italian founder came to Shanghai with his 30+ years of Chinese martial arts and his love for Chinese culture. Like as many as other foreigners, he came to China with the intention of better learning Chinese, understanding Chinese culture and making more Chinese friends.

However, “Dream is perfect, but reality is cruel”, he tried to participate in as many social events as he can, but the events were either exclusive for foreigners/overseas returnees or for Chinese those are hard for him to join the conversation with others. Eventually he chooses to stay in China and  set up Pineapple Culture, hoping to help those expats who want to integrate into Chinese society, know more about Chinese culture and to make Chinese friends through his years of experience in event planning and cultural exchange activities between China and Italy.

Meanwhile it also conveys the “Dolce Vita” Lifestyle of sweet life in Italy to the people who has no breath in the modern fast paced life.